Microsoft (4301 Dominion Blvd, Glen Allen, VA 23060)
Topic: No-Fail Strategies: The Role of Accessibility & Usability on Your Website
What makes many companies and organizations finally spend the time and money addressing accessibilty? A law suite. By the time it’s an issue, it’s already too late. Let’s plan ahead and avoid this costly pitfall. This session will introduce you to the basics of W3C and 503 accessibility standards as well as the tools you’ll need for evaluating your website. We’ll review the differences between accessibility and usability and strategies you can employ to address both hot topics on your web properties.
Speaker: Maggie Swearingen
Maggie Swearingen has more than 13 years of experience managing web projects from the ground up. As an Experience Architect she is responsible for guiding clients through the critical information architecture and taxonomy planning phase of project implementation. She advises clients with regard to content strategy, overall usability and user experience. Additionally, as a user adoption and governance specialist, she is responsible for assisting clients through the creation and implementation of their governance plans. Maggie works directly with clients, sharing vital information about user adoption best practices and her keen understanding of online user behavior and user engagement methodology.